Marketing

Customer Persona & Positioning

Define who you serve and how to position against competitors.

Who this is for: Founders and product marketers

What this workflow helps with

Customer Persona & Positioning helps you define who you serve and how to position against competitors. Use the recommended AI tools below and follow the steps to move from a rough start to a finished result, then refine with human review.

Common scenarios & use cases

This workflow covers the granular tasks people actually do:

Build customer personas

Clarify the core value proposition

Explore positioning angles

Compare competitor messaging

Find a differentiated angle

Recommended AI tools

ChatGPT

Generates personas and positioning angles.

Open Official Tool

Claude

Pressure-tests value props and messaging.

Open Official Tool

Perplexity

Gathers competitor messaging with sources.

Open Official Tool

Step-by-step workflow

Describe the product, audience, and key benefit.
Build personas and positioning angles with ChatGPT.
Gather competitor messaging with Perplexity.
Define a differentiated angle and validate with Claude.

How to use this workflow

Adapt each step to your context and available tool plan.

Things to watch

Review output quality before sharing externally.

Related workflows

Social Media Campaign Planner

Plan a multi-post campaign with hooks, visuals, and a clear goal.

Product Advertisement Workflow

Build ad concepts, visuals, and copy from one product brief.

Landing Page Content Planner

Plan a conversion-focused page for one offer or campaign.

Use this workflow outside 2C Studio

Open the recommended official AI tools and complete the task directly on those platforms.